Aurora Phan is a versatile designer based in Ho Chi Minh City, Viet Nam.
With 7 years of experience in UX/UI, she has worked on products from initial concept to launch, through maintenance, and on to shipping new features.
Want to work together?
hello@auroraphan.com
INDUSTRY — Banking
ROLE — Product Design
YEAR — 2022
Real-life data can sometimes be overwhelming. After discussing with the client, it is important to identify which information is critical and needs to be displayed. The search requirements can also be complex, but a solution is to use attribute search with a specific description for each type.
ROLE — UX/UI Design
YEAR — 2022
Documentation is essential. Handing off tasks is much easier when the documentation is clear and consistent, whether it's from one designer to another or from a designer to a developer.
INDUSTRY — Blockchain
ROLE — Visual Design
YEAR — 2022
The client desires an up-to-date style for their landing pages, and they require it quickly. My main task for this project is to follow the art director's direction in order to meet the requirements and timeline.
INDUSTRY — Internet of Things
ROLE — Product Design
YEAR — 2021
Nowadays, with COVID is happenning around the world, home is where we spend most of our time. The goal is to make our life more enjoyable when all of home routines would be refine with smart devices of yours.
INDUSTRY — Electricity
ROLE — Product Design
YEAR — 2021
INDUSTRY — Health and Fitness
ROLE — App Design
YEAR — 2020
In old version, some content might look a bit complicated and hard to understand. In this new version, I have enlarge title and buttons of each section to make it straight to the point and easier to take next action aka pressing the big button. It's available on iOS.
INDUSTRY — Medical
ROLE — Web Design
YEAR — 2020
This system is dedicated for nurses to keep record of their patients, so all the information should be easy to view. On the web, each row are separate by background colors. On mobile devices, to avoid misunderstandings, I kept all the title freezing at the top and readjust the position to save space as much as I can.
INDUSTRY — Marketing
ROLE — Product Design
YEAR — 2019
Starting from smallest elements and then build up to most common patterns so end-user can mix and match as much as they want.
INDUSTRY — Logistic
ROLE — App Design
YEAR — 2019
Since it’s an app for internal employees, the workflow is already up and running. The goal is to adding some tweaking and enhancement on the flow while keeping the brand guideline in mind.
INDUSTRY — Insulation
ROLE — Web Design
YEAR — 2019
I chose a brighter shade of green from their brand to make the website fresher. There's no rounded corner to keep the stabilized feeling.
INDUSTRY — Logistic
ROLE — Product Design
YEAR — 2019
The job includes eCommerce SaaS, admin dashboard and landing pages. That's why I have built a design system so the team can make it more consistent throughout all the platforms.

Design book cover and gift set for Viet Nam's publishing version.
(Original light novel: Isekaishiki Kyouiku Agent)

Editorial for Comic Books in Vietnam.
(Original manga: Kimi No Suizou Wo Tabetai)